By Iniubong Sam
Despite the directive from the Federal Competition and Consumer Protection Commission (FCCPC), MultiChoice Nigeria, the parent company of DStv and GOtv, has proceeded with its planned subscription price hike.
Last month, MultiChoice Nigeria announced an increment in the prices of its subscription packages.
In reaction to public outcry, the FCCPC, Nigeria’s consumer protection agency, ordered MultiChoice Nigeria to maintain its existing rates until an ongoing investigation into the matter was concluded.
The commission emphasized that keeping the current pricing in place was crucial to preventing potential consumer harm. It assured the public that further updates would be provided as the inquiry progressed.
However, in an unexpected move, MultiChoice Nigeria began implementing the revised subscription prices on Saturday, March 1, 2025.
In an official statement, MultiChoice Nigeria’s CEO, John Ugbe, attributed the price adjustment to increasing operational expenses.
Part of the statement reads: “Price Adjustment on DStv and GOtv Packages.
“On Saturday, March 1, 2025, we will adjust our prices across all our packages on DStv and GOtv.
“We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations has led us to make this difficult decision.
“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service.”
“We thank you for your continued patronage and support.
“So, from Saturday, 1 March 2025, the price adjustment will take effect.”
Messages sent by the company to customers confirm that the price increase has been enforced, disregarding the FCCPC’s directive.
